The Search Advertising Show is a brand new conference dedicated to paid search on Google, Bing and Amazon from the organisers of BrightonSEO
12 September 2019 | Harbour Hotel, Brighton
Arianne Donoghue: Associate Director - Digital Strategy at Edit
Arianne is involved with initiatives to promote diversity and inclusion in digital and is a regular industry speaker at digital events across the country.
Nadya Birca: Co-Founder - STEPP Digital
The use of PPC for multi-channel audience management
The benefits of leveraging PPC audiences across other online and terrestrial (offline channels). Nadya will be discussing customer segmentations, how to best align channels such as CRM, Display, Paid Social (giving examples of tests to run) and use lifetime & behavioural on-site triggers to record pre-sale intent and turn into into sale/post-sale journey.
With nearly 15 years of digital marketing experience, Nadya has been running PPC-only and multi-channel digital for brands such as Net-a-Porter, Interflora, Urban Outfitters, New Look and has most recently been consulting TalkTalk as their Head of Digital Performance, leading a team of 9 astute agency PRO’s. She’s managed budgets in excess of tens of millions and been responsible for a third of multi-billion pound business revenues.
Duane Brown: Founder & Head of Strategy - Take Some Risk Inc.
Make More Money By Building Sexy AF PPC Landing Pages For Your Brand
Customer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand’s customer, how can attendees build landing pages that convert and make them more money. Attendees will walk out of this session having learned how to layout, organize and get better data for their landing page. Do you want to make more money?
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and having worked on brands like ASOS, Walmart, Unbounce, Quantcast, Jack Wills and WooCommerce to run better marketing campaigns for clients.
Alec Burns: Lead Amazon Strategist - Fluid Digital
Applying The Pareto Principle to Amazon Advertising
Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing rapidly. Alec will provide an overview of Amazon Advertising in 2019 and beyond, along with ready-to-use sponsored ads strategies for managing accounts of any size, in any vertical.
Alec leads the Amazon Advertising service at Fluid Digital in Manchester, developing and managing the strategy for ecommerce brands in the world’s biggest marketplace.
Louise Childs: Account Director - ConversionWorks
Supercharging PPC performance with GA
Using various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Learning to adapt your marketing strategies.
Louise is an data-obsessed Account Director within the Biddable Media Team at ConversionWorks. She has 8 years of digital marketing experience and has a real passion for bridging the gap between PPC and Analytics.
Halide (aka Holly) Ebcinoglu: Atom Ant & Search Rockstar - Kubix Digital
Machine Learning in Google Ads: Tips, Tricks & Best Practice
Machine Learning is everywhere, also in Google Ads. In my talk I’m not going to deepdive into specific ML features more into ways how PPC Managers have to deal with it and how it’s changing the way we are managing Google Ads accounts.
Halide worked at Google Dublin before she has co-founded her own Search Agency. She is mainly based in the Kubix Digital Berlin office where she manages Google Ads campaigns and giving SEO consultancy for international clients. She is also in the judging panel of the UK Search Awards and manages the Women.Digital Community to empower women working in the online marketing industry.
Richard Falconer: Managing Director - Yard
Stacking the Adwords deck
Google’s advertising revenue has grown exponentially over the last few years. There are numerous reasons for this but here we investigate the darker side of why people click paid search ads and discuss what it means for your campaigns.
Richard is Managing Director of technical marketing agency, Yard. He’s worked in digital marketing for 12 years, consulting for huge corporations and small enterprises along the way.
Corey Lendrum: PPC Lead - Codefixer
De-Junking Google Ads Accounts
My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct structuring, identifying pesky default settings, and using lists & labels correctly. This is generally aimed towards turning inherited accounts around, but would also be suitable for more intermediate users who need help in cleaning up their accounts and understanding best practice.
Corey looks after all things PPC at Codefixer for clients across a variety of sectors across the UK & Ireland. One of Corey’s key areas of experience is within turning problematic inherited accounts around.
Nils Rooijmans: Fearless Google Ads Automater - Water Cooler Topics
Keeping an Eye on Google’s AI using Scripts
Google is pushing its AI, reducing the amount of control for PPC experts. You can use scripts to monitor the impact of the AIs and regain control. At the end of my talk you will have a ready to use step-by-step approach to analyse the impact of some of Google Ads latest AI algorithms, as well as a way to regain some control using scripts.
Nils Rooijmans, veteran in Search Marketing, AI alumni and Search Specialist by trade.
With over +20 years experience in the field (PPC, SEO) he has helped over hundreds of companies increase their revenue and profits, mostly through automations.
Currently he combines his technical, business and entrepreneurial experience running a remote search agency and is sharing his knowledge on Google Ads Scripts via nilsrooijmans.com .
James Murray: EMEA Product Marketing Lead, Microsoft
The Great Balancing Act: Walking the tightrope between Google parity and innovation
Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our product as good as it can be? We have to walk a tightrope between the two extremes and find a balance that matches Google functionality and performance whilst at the same time delivering new search experiences that will inspire and delight. Discover the latest advancements in Microsoft Advertising and a sneak peak at the roadmap for innovations of the future.
James is the EMEA Product Marketing Lead for Microsoft Advertising. In his role, he is responsible for refining brand positioning across Europe, and orchestrating engineering engagements in the region to inform product development. James connects sales, marketing and engineering to develop and execute local product marketing plans across 14 regions. He is a passionate storyteller and product evangelist, being a regular contributor at industry events across the globe.
Matthew Soakell: Senior PPC Trainer, Mabo
The Future Is Here – A Paid Search Perspective On Automation
Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how it should be embraced rather than feared; especially when it comes to time management and creativity within advertising accounts.
Matthew is a PPC account manager turned Trainer. Named ‘Rising Star of the Year’ at the 2019 UK Biddable Media Awards & ‘Young Search Professional of the Year’ at the European Search Awards, he is a self-confessed PPC enthusiast and has a keen interest in futurism, automation and hummus, responsible for overseeing company-wide training at Mabo.
Rob Watson: MD & Founder - Freewheeling
After 12 months of testing, why I’m moving all campaigns over to Smart bidding
This talk will firstly give some background on why AI has improved so much over the last 2 years – it truly is staggering how much this technology has advanced. I will then present my case for why the audience should embrace Smart Campaigns, with evidence from clients in various verticals, using a mixture of search, shopping and display campaigns. Finally I will share my framework, a simple 3 step process to crush it with Smart Campaigns, that will give the audience clear actionable steps to follow.
Rob has been working in ecommerce since 1999 and has over 13 years experience of pouring over Google Ads campaigns. He is the founder of Freewheeling, a PPC consultancy that focuses on helping businesses and their teams utilise the latest technology to get the maximum return from their advertising budgets. Rob has used PPC to help sell most things from bathrooms to live insects.
Kirk Williams: Owner & Minion - ZATO
Managing Shopping Ads in an Automated World (with a variety of memes along the way)
In a world where machine learning is increasingly a thing (thanks Moore, and your Law), Shopping Ads are on the forefront of Google’s push to automate all the things. However, in this new and brave world of robotic overlords, there are still crucial ways that the humans can implement key optimizations to increase your Shopping Ads’ success. In this session, we’ll be picking apart Smart Shopping, Google Merchant Center, and even **gasp** manual campaign setup and bidding to demonstrate the continued role of the valuable Shopping Ads practitioner as we approach the 2019 holiday season.
Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 3 years, and is known for his articles and conference sessions on Ecommerce PPC. Kirk currently resides in Billings, MT with his wife, 5 children, books, and little sleep.