Agenda

Marine Room – Harbour Hotel

Moderated by Arianne Donoghue

10:00

Nils Rooijmans: Keeping an Eye on Google’s AI using Scripts

Halide (aka Holly) Ebcinoglu: Machine Learning in Google Ads: Tips, Tricks & Best Practice

Matthew Soakell: The Future Is Here – A Paid Search Perspective On Automation

11:30 – BREAK

12:00

Nadya Birca: The use of PPC for multi-channel audience management

Richard Falconer: Stacking the Adwords deck

James Murray: The Great Balancing Act: Walking the tightrope between Google parity and innovation

13:00 – LUNCH BREAK

14:10

Rob Watson: After 12 months of testing, why I’m moving all campaigns over to Smart bidding

Corey Lendru: De-Junking Google Ads Accounts

Louise Childs: Supercharging PPC performance with GA

15:30 – BREAK

16:00

Duane Brown: Make More Money By Building Sexy AF PPC Landing Pages For Your Brand

Kirk Williams: Managing Shopping Ads in an Automated World (With a Variety of Memes Along the Way)

Alec Burns: Applying The Pareto Principle to Amazon Advertising

17:00 – FINISH